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Independent and family-run since 1989

For generation, we have helped customers mark life's meaningful moments, choose jewellery to treasure and care for the pieces that hold their memories.

What our customers say

Our story

A name with meaning.
A story with heart.

Our doors first opened in Ashford in 1989. Since then, Anupam has remained an independent, family-run jeweller. A place for life’s meaningful moments, big and small.

Anupam means “without equal”
or “incomparable”.

It’s a name that reflects how we see the jewellery you treasure: personal, full of memories and unlike anything else.

The Anupam Jewellers shop front in Ashford

Ashford, Middlesex

Our history

Different chapters.
The same family spirit.

1989 — Today

  1. An early family photograph outside N. Kay's jewellers in Ealing

    Through the generations

    Our story began in Ealing, long before Anupam became the jewellers it is today. From those early beginnings came a family tradition built on craftsmanship, a love of jewellery and a belief in doing things properly, values that continue to guide us today.

  2. The original Anupam Jewellers shop front in Ashford

    1989 · Our doors open

    Anupam opens in Ashford.

    The beginning of our family story.

  3. An early photograph of a jeweller at the workbench

    At the workbench

    Making, mending and caring for the pieces that matter in our on-site workshop.

  4. Inside the Anupam shop today

    Today · Still Anupam

    Independent, family-run and here for your next chapter.

Personal service

More than
a jewellery shop.

We get to know the people behind the pieces. The anniversaries, the new beginnings, the memories you want to keep close.

For us, personal service means time to listen, honest guidance and care you can trust. It’s a relationship that carries on long after you leave the shop and welcomes the next generation in.

Your story becomes
a little part of ours.

A consultation table in the shop, ready to welcome a customer

A personal welcome, here in Ashford

Beyond the shop

Taking Anupam further afield.

Over the years, Anupam Jewellers has travelled beyond our shop to connect with the wider jewellery industry, discover new ideas and represent our family business at events around the world.

Our on-site workshop

Made and cared for, right here.

From new creations to treasured heirlooms, our workshop brings skill and care to every piece. Meet the people behind the craft.

Hands at work on a ring at the workbench

Published

Featured in Retail Jeweller

We’re proud to have Anupam Jewellers featured in Retail Jeweller, sharing our story as an independent family jeweller and the journey behind the business we’ve built since 1989.

Publication

Retail Jeweller

Our story, recognised within the industry.

From our family-run shop and on-site workshop to the personal service at the heart of Anupam, the feature offers a glimpse into the people, values and approach behind our business.

The Anupam Jewellers feature in Retail Jeweller magazine
The cover of Retail Jeweller magazine
The Anupam sign outside the shop

Visit us

Come in and say hello.

Whether you need a simple repair, have a treasured piece that needs some care, or simply aren’t sure what’s possible, come and have a chat with us.

From our family, to yours.

Creating jewellery to celebrate your story since 1989.