The Anupam Guides
Your Guide to
Fine Jewellery
From choosing the perfect ring to caring for treasured pieces, discover expert advice from our family to yours.
From Our Family to Yours · Since 1989
A little guidance for the pieces that mean the most.
Since 1989, our family has helped Ashford, Middlesex choose, celebrate and care for fine jewellery. Here, we share practical advice from years at the counter and in our workshop — so your next choice feels personal, informed and entirely your own.
01 / Rings
The perfect fit, in every sense.
From the first yes to the everyday favourite, find a ring that feels like you.
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How to Find Your Ring Size
Understand UK sizing, measure at home and find a comfortable fit you’ll love every day.
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How to Find the Right Ring
Explore styles, gemstones and settings, with thoughtful advice on making the most of your budget.
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How to Choose a Wedding Band
Discover profiles, widths, metals and finishes for a band that feels beautifully yours.
02 / Diamonds & Gemstones
Understand the sparkle.
How to Choose a Diamond
Get to know cut, colour, clarity and carat, what certification tells you, and the differences between natural and lab-grown diamonds. Find the beauty that matters to you.
The 4Cs · Certification · Natural & Lab-Grown
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03 / Metals & Hallmarks
Beauty beneath the surface.
How to Choose a Metal
From 9ct, 14ct and 18ct gold to platinum, palladium and sterling silver, discover how appearance and durability compare — and what a hallmark can tell you about your piece.
Metals · Everyday Wear · Hallmarking
Read More04 / The Workshop
Made with care. Kept with love.
A closer look at the hands behind your jewellery, and the little things that keep it beautiful.
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Why We Do Everything On Site
Step inside our family workshop, where repairs, resizing and remodelling are all part of the care we give your jewellery.
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How to Look After Your Jewellery
Simple advice on everyday care, cleaning, storage and maintenance, to keep your treasured pieces looking their best.
05 / Gifts & Milestones
For a moment.
For a lifetime.
How to Choose a Gift That Lasts
Find meaningful jewellery for birthdays, engagements, anniversaries and life’s special milestones. Choose a piece that reflects their story — and becomes part of it.
Thoughtful Gestures · Lasting Memories
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Always Here to Help
Some questions deserve
a conversation.
A guide is a lovely place to start. But nothing replaces a little personal advice.
Whether you’re choosing something special or caring for a piece you already love, our family is here to listen and help — just as we have since 1989.
Your family jeweller in Ashford, Middlesex.
Family run business
Customer satisfaction is at the heart of everything we do
